Sounds From The Other City

April 16, 2018

SoundsTown: Academy of Painting & Decorating, Dog Show, and much much more.

Soundstown Billboard 1

With the festival less than 3 weeks away, we’re pleased to reveal some extra special details of our inner city development and gentrification engine: SoundsTown, an imaginary community layered over the very real and thriving community of Chapel Street – now with more wacky neighbours! Includes all mod cons! You’re a lucky person to be part of this new & improved local locality!

The brainchild of SFTOC 2018 artistic directors David Bailey and Stina Poutinen, this fake conurbation will be taking over Chapel Street and the surrounding areas on Sunday 6 May. Some primo examples include Regent’s Trading Estate transforming into JamJar’s Jamboree Farmer’s Market, St Philip’s Church becoming the First National Bank of SoundsTown, and newcomer Hot Bed Press spending 24 hours as Pep Boys Auto & Lock Shop – you can explore all the locations on our SoundsTown page here.

Of course, we’ve also got some special SoundsTown events peppered throughout what is essentially a national holiday for the fictitious settlement. First up, the SoundsTown Academy of Painting and Decorating, an institute of great academic and cultural importance for all residents. Taking place in Regents Trading Estate Unit 4, here’s what the great masters running the educational establishment, some could call them the Principal, have to say:

Creative producers Onwards! are joining us for the very first time, bringing The Sounds Town Academy of Painting and Decorating: part immersive theatre, part interactive game, this fast-paced experience is set to unlock the artistic potential of the SoundsTown population and is not to be missed. A series of fiendish painting challenges – individual, group and deathmatch – will flex creative muscles and the will to win your place in art history.

See more here:

If that wasn’t enough, there is also going to be a Sounds from the Other City first in the shape of the SoundsTown Dog Show. That’s right – Crufts can absolutely do one, as we’re welcoming the great and the good boys of Salford and beyond down to Regent Trading Estate for a celebration of all pooches great and small. Open to all and sundry, details on the event will be announced in full shortly – but for the moment the below poster explains more than enough. We’ll be judging all doggos on the following categories: Best Dressed, Obstacle Course, Best Overall Pair, Posiest Pooch, Baddest Bitch, and Goodest Good Boy. Whether your puppy is a purebreed or a mutt, they’re all welcome down in SoundsTown. Full info here:

We’ll be introducing some more of your new SoundsTown neighbours shortly, but in the meantime: have you got your SFTOC tickets? We’re running very, very close to selling out et yours from Skiddle here: and also in person from Siop Shop, Common, Font Chorlton & Piccadilly Records.

With over 130 acts on the bill, audiences are sure to find a new favourite at this established proving ground for new artists. Take a look at our line up page for who has already been confirmed, or subscribe to our Spotify playlist to have a listen to many of the artists playing this year’s festival.

SoundsTown Dog Show Poster