Tru Luv was founded by independent promoter and new music journalist Phill Young in 2013. One of the key voices behind Manchester’s rising urban scene, Tru Luv is always looking to find the next big thing – and letting you hear them before anyone else.
TRU LUV is a growing community of music lovers that aim to share and promote the artists they love in as many ways possible. They focus on new and emerging artists, with the intention to support them as their career develops and they believe in artistic idealism and integrity above all else.
This year Tru Luv are bringing all the esoteric dream pop to SFTOC by booking Ménage à Trois & BABii.